The beloved patisserie, Monginis Bakery Egypt has emerged on the billboards of Cairo with an appetizing outdoor advertising campaign, presenting its perfect collection of crusted cookies that will make you fall in love with them, with every bite. This campaign has installed on 7 locations over Egypt via billboards, after displaying its appetizing sweets from western desserts and oriental sweets, featuring  Ahmed Zaher's family as endorsers in Monginis's last campaign, under the motto of "Complete Your Joy" with Monginis in Ramadan.

The OOH ad appears with a simple visual that highlights the announcement of 4 flavors From Monginis’s premium cookies. Monginis adheres to its brand identity using the pink color on the background similar to the shade of the logo and brand theme to remain consistent. The visual displays 4 flavors: Chocolate Chip Cookies, Shortbread Cookies, Oat Cookies with Honey, and Almond Cookies. They are definitely a perfect delight for your appetite and truly embrace the sweet taste. As for the ad copy, it highlights the phrase in Arabic “نأنأة في أي وقت” which means in English, munching and enjoying Monginis’s mouthwatering biscuits any time. At the bottom side of the ad, it is sided with Monginis hotline as a call-to-action to order.     

Having so many questions regarding Monginis’s campaign? You can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign’s budget, types, kinds, locations, and more.

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