The Prime Real Estate Developer, SODIC has emerged with a new OOH campaign on the billboards of Cairo, recalling to be part of SODIC’s unique communities in New Heliopolis, after revealing more about the newly-developed project of the California inspired town, featuring the lovely actress Amina Khalil as a brand ambassador in SODIC’s last campaign.

SODIC East reappeared on the streets, promising to experience a “New Life...New Destination” in SODIC East only 15 minutes away from the New Capital and New Cairo. SODIC East New Heliopolis creates an evolved, full-fledged, and world-class destination on the East, where you will be surrounded by lavish greenery, breathtaking views, family parks, and walking trails. On the other hand, it is a fully integrated community, so you have the privilege to enjoy various activities from amenities, medical facilities, Adventure Park, retail hub, international schools to the Club S for experiencing new sports.

The OOH ad appears with a simple visual of a woman living carefree, manifested in her smiley face with her floating scarf in the air that alludes to comfort and freedom. Meanwhile, the baby blue color of the background emphasizes the feeling of tranquillity, calmness, and peacefulness at SODIC East New Heliopolis. The hotline and the website of the SODIC Development are placed at the bottom side of the background as a call-to-action if you longing for more details or having any inquiries. This campaign is installed on double-deckers billboards; the upper decker includes the logo of SODIC East with a motto that says “New Life, New Destination”, whereas the lower decker is just a simple and cheerful visual that evokes feelings of tranquillity. 

Having so many questions regarding SODIC Developments’ campaign? You can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign’s budget, types, kinds, locations, and more.

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