Forbes spikes Dubai's digital billboards with the region's leading family-run firms. The campaign celebrates the top longest-standing private sector businesses and their inspiring success stories. Forbes releases annual rankings and for 2021, 60% of the rankings involve companies based in the UAE and KSA. These firms have operators in various sectors and are diversified. 

The list includes many businesses that have assisted in shaping the region and are handing down their legacies to younger generations which is mainly why these firms are real success stories. There are two main visuals which make up the campaign. One visual displays 11 of the top ambassadors and family firm owners while the other visual focuses more on Naif Al Rajhi Investment. 

Naif Al Rajhi Investment is a real estate family business which is based in Saudi Arabia. It deals with real estate investments as well as mergers, capital markets and acquisitions. The company has solid presence in Dubai and London and it works with over 12 unique sectors driving them toward excellence and partnerships. 

The campaign is a relatively new one that started in the second week of May and it took the form of OOH advertising on a digital screen available at King Salman Bin Abdulaziz Al Saud St, Dubai. 

The Art & Science of OOH

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