The gold and diamond manufacturer, Jawhara Jewellery UAE, started in 1907 with a purpose to unite the 4 generations for over a hundred years by creating modern and traditional jewelry designs. The Emirati Jewellery brand, Jawhara, was founded on the belief that “jewelry should resonate with the wearer’s innermost desires”. A team of professional in-house and international jewelers are known for their extraordinary craftsmanship conceives, creates, and develops all of the lines. Jawhara's designs are made in Italy, Turkey, Hong Kong, China, Thailand, India, Bahrain, and Lebanon. As a prominent jewelry distributor, retailer, and producer, Jawhara traverses the world to offer innovative, trendy, and attractive jewelry that appeals to youthful women. Jawhara Jewellery shines on the billboards of Dubai with an OOH campaign, capturing the eyes with the gorgeous rings decorated with the rare De Beers Forevermark diamonds. The ad uses partitioned branded background that depicts a model, wearing the Forevermark diamond ring. However, since the background is white, they have chosen to use black fonts, reflected on the headers and logos to be more readable for the audience. At the bottom side of the background, a small font highlights the phrase “A Diamond is forever”, referring to the wonderful characteristics that Forevermark diamonds enjoy. This campaign has popped up in the second week of May with a limited location on UniPole billboards at Sheikh Zayed Road in Dubai