Marli New York gets up on Dubai's digital OOH advertising scene to maintain awareness of the unique, elite, and elegant collection which is targeted at women in Dubai and the Middle East. Marli establishes itself as a minimal and luxurious aesthetic that is primarily inspired by the most dynamic city in the world along with the women and fashion trends witnessed in the Big Apple. Marli pieces are hand-made in 18K gold with some additional gemstones which provide vivid and exquisite color. The visual of the campaign reflects the extent of how contemporary, emotive, refined, bold, and architectural the jewelry collection really is and it is bound to appeal to the modern generation of women especially because Founder and Creative Director of Marli is Maral Artinian, a professional designer whose history in fine jewelry goes back almost a century. The visual also shows a group of beautiful, independent women, wearing some fascinating pieces of the latest Marli New York collection including bracelets, earrings, rings, and necklaces. The OOH campaign was displayed as a digital screen at Al Mustaqbal St as well as at Bulyvarid Alshaykh Mohamed Bin Rashid, Dubai. The campaign is a fairly new one and was published in the second week of May.
