Halfwaythrough the month of May, National Bank of Egypt launches new OOH campaign to advertise their new mobile banking service.
“The Bank of the People of Egypt”, as their slogan reads, offers their customers to receive mobile transfers from certain Arab countries at no cost for the recipient. For those Egyptians with family members making a living in the Gulf, this service will certainly make their lives easier – and cheaper!
The Egyptian banking institution has partnered with several banks across the Middle East, in countries like Kuwait, Saudi Arabia and Emirates. Over a branded background with several mixed photo elements, the ads offer a description of the service and the names of the banks abroad.
Using the same locations as their previous outdoor campaign earlier this month, the ads can be seen on Large and X-Large uni-poles across the Greater Cairo.

New OOH campaign from NBE-00
New OOH campaign from NBE-00

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