Smiles climbs up on Dubai’s billboards to establish its brand as a food delivery platform through its app. Powered by Etisalat, more than 2,500 restaurants signed up. Smiles is considered a lifestyle engagement program that offers Etisalat customers special discounts and access to savings related to wellness, shopping, dining, travel and now, food delivery. 

Smiles gives members the opportunity to redeem and earn points on all food deliveries. It offers amazing discounts and a variety of services. The ad copy encourages new customers to download the app through Google Play, App Store, and App Gallery. 

The campaign was a new one which started in the second week of May. It was placed as bridge billboards at Sheikh Zayed Rd, Sheikh Mohammed bin Zayed Rd, and Palm Jumeirah. The campaign was also on a digital screen at Al-Safa Bridge, Dubai. 

The Art & Science of OOH

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