Alexandrian famous juice brand Faragello launches an OOH campaign and raises awareness about their export destinations. Part of one of the largest and most diversified food companies in the Middle East, Faragello is well known for being the first packed juice brand from Egypt that landed in USA’s chain stores Costco. Over bright colorful backgrounds, the minimalist ads showcase the juice surrounded by a couple of stereotypical elements of different foreign countries. The ad copy reads “Faragello Juice which you love”, and adds a varied message that they drink it in other countries. So far we have found billboards telling viewers that they drink it in France, England, China, and the USA. Though this campaign has not made it to our Creative Concept section like their campaign from last February, the ads certainly add a lot of color to the streets and roads of Greater Cairo with Gates, and Large and X-Large uni-poles.
