Mansour Automotive launched a massive campaign in Cairo to remind people about Peugeot’s car range which is suitable for different segments of consumers and potential buyers. This shows that Peugeot is assembling its brand identity in Egypt. The French car brand attempts to communicate sort of an upmarket mood through the most recent campaign that has the motto “You Will Love Your Time With It”.
The range offers small and economically sustainable city cars in the range, along with an SUV model for big families. The range truly offers several vehicles which are meant to meet the exact needs and desires regarding automobiles. The billboard also displays premium fastback estate cars. The engines are also distinguishable as consumers can choose if they want the car to be electrically powered, petrol-powered, or even a hybrid between both options.
The visual of the billboards show the different colors of cars available which are mostly red, blue, white, and grey. The visuals show different target segments, genders and age ranges driving different models of the wide range Peugeot’s car collection.
If you have additional questions on our Peugeot campaign review, you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis-based system, in the heart of Cairo & Dubai, to gather extra information on the campaign’s budget, types, kinds, locations and more.
Advertiser: Al Mansour Automotive
Region: North Africa
Tags: Awareness Campaign
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