PrettyLittleThing reveals its brand identity and reminds people of the fashion retailing it works in, on Dubai’s billboards after recently teasing OOH audiences with its web address that is bold and clear in the ad copy. The brand is establishing itself as one for Emirati women that offers latest fashion and trends through online shopping. 

The brand is pretty big on keeping itself out there for customers to stay up-to-date with latest product offerings. Their campaigns are tailored to fit consumer interest and grow brand recognition and familiarity amongst potential audiences. 

The visuals portray the brand’s feel, style, look, and impression. The ad copy illustrates the brand motto which is that the brand brings luxury in “Fashion, Beauty, and Lifestyle”. The campaign also featured fashion models who were wearing some of the elegant and trendy outfits offered by PrettyLittleThing. These women are shown to embrace and adopt these 3 primary aspects. The brand has noticeably stepped up its OOH standards to raise awareness on the British fashion brand which has finally opened in the UAE with its wide variety of beauty care, clothes, and accessories. 

The limited OOH campaign was published in the second week of May appearing on Dubai’s billboard scene across Al Khalil Rd and Jumeira. 

The Art & Science of OOH

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