Following the giant project of Roya Group “Telal Sokhna”, Roya Development is coming up soon with a new phase named “Telal Soul” in North Coast, wherein the campaign has shown on the highways of Cairo via billboards with an extensive OOH advertising campaign.

Roya Group was established in 2007 and it is considered one of the fastest-growing holding companies in the country in the field of tourism and real estate development, investment, and contracting. In addition, Roya is a leader in providing innovative and uniqueness in their projects, including the outstanding project “Telal Sokhna”.    

Throughout billboards, Roya Development is inviting the audience to book your chalet at Telal Soul and to “Be Part of The Telal Community”. This campaign appears in double-decker billboards, wherein on a billboard with a huge font, it appears the word “Telal Soul” on a vibrant red template to catch the eye on roads. However, on the other billboard, it displays summer images to feel the vacation vibe and put you in the mood for the summer season at the beach. The ad copy adds a hotline for more inquiries and details about the new phase at the bottom of background.

Having so many questions regarding Telal Soul’s campaign? you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign’s budget, types, kinds, locations, and more.

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