Dubai’s OOH scene is bombarded by the 3 day super sale (3DSS), an administrative campaign that invites people to shop in bulk, from Thursday 27TH of May till Saturday the 29th.  The campaign is considered a bi-annual one and it promotes savings on electronic devices as well as beauty, lifestyle, and fashion products. The 3DSS will combine various global brands with local retailers to offer consumers a wide variety. 

The event is organized by the Dubai Festivals and Retail Establishment (DFRE) and all Dubai malls, outlets and stores will be participating in the event while following Covid regulations to ensure customer wellness. The event will be hosted for a limited time but offers unlimited savings. There are more than 500+ brands that will be offering their products in unbelievable discounts across many shopping branches in Dubai. 

The event will be displaying designer brands for footwear, watches, perfumes, eyewear as well as skincare. People will have an opportunity to get ready for summer and treat themselves and their children or family members, with new outfits, toys, and wellness products. There will also be many household products which will be in the event and it is the ultimate opportunity to scoop up must-have trends.



The sale will give consumers a huge choice of promotions and a chance to discover some of the most exciting retail destinations. This exhibition happens twice a year and it is a highlight of Dubai’s fun, family-friendly calendar. The 3DSS supports local brands and this attracts interest from visitors as well, who are going to be imposing astonishing offers and also, hosting big prizes for people who participate. 

The outdoor ad emerged in the 3rd week of May, appearing on huge digital screens across Airport St, Al Latthad Rd, Al Mustaqbal St, Bulyvarid Al Shaykh Mohamed Bin Rashid, Dubai. 

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