Chanel released the original Coco Mademoiselle fragrance about 17 years ago and the scent has really complimented many women’s youth, however, the latest edition is darker and more mature and exciting when contrasted with the classic version of the perfume. 

The rebranded and launched perfume comes with a massive campaign which was carried out professionally and was equivalent to the category of A-class brand advertising. The campaign features Keira as an ambassador since she has been the primary and active face of the original scent for more than 10 years. 

Dubai’s billboards light up with the enchanting British Artist as the primary and permanent ambassador of the Coco Mademoiselle Eau de Parfum Intense fragrance. The campaign shows Keira in a close-up displayed next to the Chanel bottle of perfume. Keira’s hair is in messy waves to give the impression of freshness and sensuality. The photo was taken by photographer Mario Testino. 

The new Mademoiselle fragrance is a combination of vanilla, patchouli, and tonka bean. Knightley was also the face of previous Chanel campaigns which were launched from 2007-2020. 

The outdoor ad emerged in the last week of April, appearing on Uni-Poles across Sheikh Zayed Road, Dubai. The campaign started in the first week of May. 

The Art & Science of OOH

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