With a black-themed background on double-decker billboards, KFC has launched a new campaign on the highways of Cairo to announce the returning of the most serious sandwich in KFC Menu Egypt, the Big Filler Classic. The campaign has popped up with an outdoor advertising campaign after its last OOH campaign.  

The visuals of the campaign showcase the big tasty filler combo stuffed with 4 crispy chicken strips, along with fresh tomatoes and lettuce lavished with juicy cheese and mayonnaise that lure the eyes. Besides, this mouthwatering meal is served with large french fries and a soft drink of your choice like Pepsi. The campaign informs KFC lover of the returning of the most serious sandwich in Egypt which is the Big Filler Sandwich, which made its appearance on the ad in Arabic “عودة أخطر ساندويتش في مصر” to capture the eyes. The bottom side is a straightforward call-to-action to induce the audience to order from KFC Egypt hotline, along with the KFC online app that can be flexibly downloaded from Google Play and App Store. 

Having so many questions regarding KFC Egypt's campaign? you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign’s budget, types, kinds, locations, and more.

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