The Global lifestyle brand, Guess releases a new alluring fragrance that will leave a lasting impression, Bella Vita Eau De Parfum. This campaign has glammed up on the billboards of Dubai with an OOH advertising campaign after its latest outdoor advertising campaign in 2020.    

The perfumer Gabriela Chelariu launches a new fruity floral gourmand fragrance for women, Guess Bella Vita Rose. This luscious fragrance features different scent notes, including Crystalline amber, Iris, Moss, Vetiver, Musk, Sandalwood, Lily of the valley, Freesia, Plum, Cypress, Jasmine, Magnolia flower, Lemon, Quince, and last but not least the Black currant, in which create an unforgettable feminine trail.  

Chelariu states that she “created Guess Bella Vita Rose to celebrate the joyful outlook of the Guess woman, her ability to see life through rose-colored glasses, to appreciate everything positive and beautiful in this world”.     

As it is obvious on the campaign, the classic Guess peony logo is featured in a stunning rose gold hue on the bottle and package, revealing the dazzling combination of the feminine pink color of the fragrance through the transparent glass. The visual features Julia Logacheva as a model for the ad campaign, meanwhile in a gold color, the ad copy highlights in English and Arabic the message “The New Fragrance For Women”. This campaign starts for the first time in the first week of May; on Hoarding Billboards at Sheikh Zayed Road in Dubai.

The Art & Science of OOH

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