LuLu Hypermarket, the retail subsidiary of the multifaceted and international LuLu Group International, has long been regarded as a forerunner in the region's retail industry. LuLu Hypermarket seeks to provide a unique shopping experience for customers with unmatched quality in terms of products & services, while continuously exploring new market opportunities and adding value to all our business associates. Lulu’s campaign starts appearing in the fourth week of April; on hoarding billboards at Sheikh Mohammed Bin Zayed Road in Dubai, informing audiences with the new opening of Lulu Hypermarket in souk Warsan in Dubai, as shown on the billboards, in which the ad copy says “A New Experience Now Open” in Souk Warsan in Dubai, appearing on a green-themed background. The brand’s name and logo appears on a white template in a huge font to eye-grabbing people on roads, adding the fact that LuLu is a place “Where the world to shop, safely.