Just as Ramadan starts, Etoile Patisserie has finally revealed the campaign for their pre-Ramadan OOH teaser messages. The teaser campaign, which included very simplistic yet bizarre ad copy that read a contradictory “Don’t eat kunafa” for Ramadan, has finally been completed with new ad copy that tells us not to eat kunafa… without Amar el deen, cherry or mango. Viewers can finally make sense of the messages, though we must admit that we expected a bit more from this popular brand. Still, we are happy that we can finally eat kunafa without worries! The Egyptian bakery of French name that belongs to Abu Mehrem, has replaced all messages in the same locations across the Greater Cairo. Uni-poles, as well as some lightboxes, showcase the new messages with photos of the oriental delicatessen in certain districts of Greater Cairo.
