For those in pursuit of subtle, bold and dramatic looks, Bella Color Contact Lenses is the best fashion accessory to help your eyes look glamorously stunning. Its superior quality combines fashion and comfort. With Bella meaning itself which represents, beauty and solace merge to give you that stunning impression. Each letter contains a deep meaning for the "Bella" values which reflected in the brand letters that create the brand, "B"  Breathable & Healthy – patented material enables the healthy flow of oxygen to the eyes, "E"  Exceptional Vision – provides clear, crisp vision, "L"  Lens Protection – shields your eyes with a UV blocker, "L"  Luxury & soft materials that provide all-day comfort, "A"  Artistic & unique designs created from the imagination of a visionary artist, which declared through all Bella brand ambassadors in different collections colors.

The Advertising campaign ad visuals popped up recently during the fourth week of April, in limited locations, with the special appearance of the Lebanese actress Nadine Nassib Njeim, as the brand ambassador for the new Bella "daily collection" features "4 New Flawless Shades", with mentioning " your all-time favorite", besides their current main hashtag " #bellacontactlensesAPP" as a call-to-action message to encourage their audience discover more via the app, the campaign spread via Hoardings, by Media World in Heasaa Street, Sheikh Zayed Road, Dubai.

Campaign Credits

Industry: Cosmetics & Personal Care

Brand: Bella

OOH Agency: Media World

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Country: United Arab Emirates

Region: MENA

Tags: Dubai | Heasaa Street | Sheikh Zayed Road | UAE | United Arab Emirates | Advertising Campaign | Nadine Nassib Njeim

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