Leading Egyptian Home Appliances manufacturer Unionaire launches an OOH campaign to showcase their best-selling products for the home. As Ramadan unfolds and families get together, Unionaire grabs the opportunity to showcase their best TVs, cookers, washing machines, and fridges, which will help every family enjoy life at home. Over blue backgrounds with lighting gradients, each product is showcased individually in high-quality photos with ad copy that reads “Open yourself to the World”, together with the brand’s slogan “Quality Shapes Life”. A creative and lively, musical TV commercial will also entertain families during the breaks of their favorite Ramadan shows on TV. The Egyptian brand, was founded back in 1995 by Eng. Mohamed Fathy, has quickly grown to become one of the most trusted brands in home appliances and AC in Egypt and successfully exports to more than 70 countries with impeccable reputation. With mega-signs and uni-poles, as well as some serials, Unionaire products decorate the city streets in selected locations of Greater Cairo.
