Madinaty continues its latest project of community building and modern standards by upgrading their OOH campaigns and inviting people to sign up for Madinaty’s half marathon of 2021. The marathon is a modern initiative which will offer a world-class running experience. Egypt’s biggest developer, Talaat Moustafa Group, has worked hard on designing this mega campaign and project and this is greatly reflected in the amount of well-known sponsors who will be taking part in the big event.  Those include; CIB, ON Time Sport Channel, Nogoum FM, Bioderma, Dasani, Baheya, and more. 

The selections of sponsors are very relevant to the marathon and to the fact that it will be the biggest running event in town. The campaign focuses on spreading awareness among the Egyptian population which will lead to more people buying in Madinaty or having a specific image about the compound that is derived from the ad copy. 

The billboards show people that it is very easy to sign up for the tournament via the official website The campaign informs the audience that the competition will be held on the 28th of May. The billboards are consistent and identical in layout and ad copy however, the billboard is available in different colors around Cairo including; bright red, turquoise, and dark blue. These colors will excite people to participate and they will link the event to the ad copy which includes information and the event and its sponsors, rather than linking it to a specific color. The advertisement for the marathon is the Try Factory and their website offers the signing up portal as well as extra information. 

If you have any additional questions regarding Madinaty’s campaign, you can visit Monitoring out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign’s budget, types, kinds, locations, and more. 

Campaign Credits

Industry: Sports

Brand: Madinaty

Advertiser: The Tri Factory

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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