Eid is getting closer and Jumia is showing up on the roads of Cairo with an outdoor advertising campaign to promote its discounted products according to the type of commodity in celebration of Ramadan and Eid Al-Fitr. Jumia’s new campaign has popped up, following its recent OOH campaign.     

Jumia, an e-commerce platform, joined years ago the Ministry of Supply and Internal Trade initiative called “Ahlan Ramadan”, which means “Welcome Ramadan” in English, which began on April 10 and aims to provide essential commodities and food items at reduced prices during the holy month of Ramadan. This year, Jumia is back to the billboards of Cairo to celebrate Eid, purchasing Eid clothes now for you and your kids with affordable prices, also it is delivered to your doorstep.     

The visuals portray a kid surrounded by a vast range of clothes with a smile on his face, for purchasing all the new clothes for Eid from Jumia. Meanwhile, the visuals have shown up with a partitioned background, wherein the visuals appear on vivid pink and yellow-themed backgrounds to spread the joy of Eid. You can download the Jumia application from Google Play or App Store as it is shown on the billboard.

Having so many questions regarding Jumia’s campaign? you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign’s budget, types, kinds, locations, and more.

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