The Leading real estate company, Misr Italia Properties, has climbed up the billboards of  Cairo with an extensive outdoor advertising campaign to promote the luxurious residential community in Mostakbal City in New Cairo, known as IL Bosco City which is tailored for people who appreciates and loves privacy, nature, and elegance.    

Following the joyful TV Commercial of IL Bosco City, featuring the superstar Mona Zaki. IL Bosco City is known as the "Green City" because of its abundance of landscapes, beautiful green areas, woods, and trees. IL Bosco City is a lush green paradise that meets the needs of the modern world. In addition, It encompasses 30% of the residential properties and units, as well as 70% of the compound's extensive green spaces, wonderful industrial lakes, and services. 

The visuals have shown colorful backgrounds, conveying different messages to the audience to reveal the quality of life that you will be having in IL Bosco City. In other words, the ad copy describes IL Bosco City as “The 15- Minute City Away from The Smart Life”. Moreover, the ad copy highlights that IL Bosco city is 15-minute rides to “a place to wonder and learn” and “The next match point”. Meanwhile, it is a 15-minute rides to an “excellent healthcare experience” and a15-minute rides for “every shopaholic’s dream”. In a nutshell, IL Bosco City is a place where all services you need are close to you without the need to leave the city.     

Having so many questions regarding Misr Italia Properties’s campaign? you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign’s budget, types, kinds, locations, and more.

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