Regional online portal Souq.com has launched an outdoor advertising campaign in Cairo’s highways to gain maximum reach and inform consumers of the latest offers. Amazon’s OOH campaign is linked to the upcoming Eid El Fitr and it announces that there’s up to 70% discount on some of the premium brands that Souq sells to their customers such as the trendy G-shock watches as well as 70% off on Casio and Fossil watch brands. 

Souq.com guarantees its customers that in their Eid vacations, they will be up-to-date and in-style. They will also be purchasing a valuable product for the widely celebrated occasion. Setting aside the astonishing promotion, customers also are comfortable buying from Souq because it offers a much more easier and convenient way to purchase latest products. 

The OOH campaign uses a baby-blue and mint themed background. It showcases the watches and embeds designs related to the occasion. The Ad copy is mostly in Arabic and is very direct and straight to the point. This increases the amount of people that will be triggered by the billboard. 

If you have any additional questions regarding Amazon’s campaign, you can visit Monitoring out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign’s budget, types, kinds, locations, and more. 

Campaign Credits

Industry: E-Commerce

Brand: Souq.com

Advertiser: Amazon

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Country: Egypt

Region: North Africa

Tags: Promotional Campaign

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