Since their start FARFETCH exists for the love of fashion, they believe in empowering individuality. Accordingly, the basic part of their mission is to be the global platform for luxury fashion, connecting creators, curators, and consumers. Not only reach out to different fashion tastes but also spread awareness through environmental choices, The Company is working with Eco Act, a leading sustainability consultancy, to measure and calculate its carbon footprint in line with the internationally recognized Greenhouse Gas protocol. In addition to the new Climate Conscious Delivery approach, the company has launched in the last year a series of product features and campaigns helping its consumers to shop more consciously. The ad visuals popped up recently through Dubai streets with a huge promotional campaign to announce their application offers, featuring From the world's best boutiques to you, in both Arabic and English, with mentioning from London to Shanghai, from Milan to New York by highlighting some of their most recent fashion items pictures you could find and shop through their app, which fitting both genders besides different age categories. The campaign spread only through limited locations, during the third week of April, via Hoarding by Media 24/7 at Sheikh Zayed Road, Dubai.
