Ramadan is coming to an end and we feel the magic of Eid-Al Fitr around us, so Muslims all over the world are getting ready to celebrate Eid Al-Fitr. When it comes to Eid-Al Fitr, this word rings a bell, wherein it reminds us of the delicious aroma of cookies and Kahk (small dough) that are stuffed with dates, nuts, and malban as well as covered with powdered sugar.

Therefore, one of the best dessert places in Egypt, El Abd Patisserie has turned up on the billboards of Cairo with an OOH advertising campaign to spread happiness and joy in celebration of Eid-al Fitr after bringing a joyful jingle on a TV commercial, featuring the Egyptian folk artist Abd El Bast Hamouda and Ahmed Kamel. This campaign has popped up after its recent OOH campaign

The visuals appear on a cheerful and colorful background, displaying a mouthwatering Kahk and Petit Four box from El Abd Patisserie on Uni-Pole and Double Deckers Billboards. This campaign is under the motto of “أي حكاية تخلص بكحكاية” which means in English that disputes end by offering kahk, as a metaphor of offering graceful greetings and generosity for resolving conflicts and disputes between neighborhoods and people with each other. The ad copy adds the hotline at the bottom of the background as a call-to-action for ordering your Kahk box from Al Abd Patisserie. 

Having so many questions regarding El Abd Patisserie’s campaign? you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign’s budget, types, kinds, locations, and more.

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