Helping one another is an effective way to resolve sorrow and to strengthen our worship to Allah,  the Prophet Muhammed was the finest human example for kindness and compassion. Alleviating somebody’s suffering is the best action to present during the holy month. Therefore, the renowned Misr El Kheir has turned up on the billboards of Cairo with an extensive outdoor advertising campaign, inducing to relieve people’s sufferings, since its last OOH campaign.

The visuals show images of people, giving hand to help needy people, conveying different messages via billboards. In other hands, the ad copy encourages to share your zakat with Misr El Kheir foundation to alleviate thousands of debtors, provide treatment opportunities, education, jobs, and safe housing. The ad copy is placing the bank account number for paying your zakat, hotline, Fawry's logo, Orange cash, and Vodafone to send your donation through them. Meanwhile, it adds all Misr El Kheir’s social media platforms and a notice to be known that you can now download Misr El Kheir App from either Google play or App Store for Android and iPhone users.   

Learn about Misr El Kheir's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Non-Profit

Brand: Misr El Kheir

Advertiser: Misr El Kheir Foundation

[] []

Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Ramadan Campaign

The Art & Science of OOH

Back To Top Arrow