When it comes to children, medical approaches differ. Children need medicine, supplies, and therapies that are specifically best suited to their needs. Thanks to Al Jalila's Speciality Hospital that has all the qualified doctors, therapists, and nurses to treat children.   

Al Jalila's Speciality Hospital was founded in 2016 under the instructions of the Vice President and Prime Minister of UAE & the ruler of Dubai, his highness Sheikh Mohammed Bin Rashid Al Maktoum. Al Jalila's Speciality Hospital is not considered as an ordinary hospital, but it's a place Where children can enjoy their childhood. This is due to the child-friendly atmosphere that they created for kids from the glow-in-the-dark wallpapers, screens with cartoon characters, outdoor activities to the various facilities that help children pursue their education. Meanwhile, the hospital features highly qualified medical experts and paediatricians as well as it is equipped with all the new cutting-edge technologies and services for kids.

This campaign has emerged on the billboards of Dubai with an OOH advertising campaign, promoting hope, optimism and positive vibes in the streets of Dubai. The campaign made its appearance on a catchy blue background, showing kids holding banners that say “We Are Strong” and “Very Optimistic & Satisfied” as well as a banner showing a graphic of a smiley face. Meanwhile, this campaign uses some attentive drawings that grab attention; showing kids as superheroes winning battles and seeking to succeed in life, wherein the entity is trying to say that "little ones teach people to appreciate the small victories to the big triumphs". The background is sided with the hospital's website and number for inquiries, also the ad copy conveys the message in both Arabic and English languages “The UAE’s Only Children’s Speciality For 0-18 Years”. 

This OOH Campaign was revealed in the second week of April; on Hoarding billboards at Al Khail Road in Dubai

The Art & Science of OOH

Back To Top Arrow