With summer coming on, the premium local brand, Mega Ice Cream, has made its return on the billboards of Cairo with an outdoor advertising campaign.
Get ready for the summer vibes! Mega comes back to you with its delicious ingredients to let you indulge in the rich and tempting flavors. This time, Mega Ice Cream promises the audience via Cairo’s billboards to win a golden bar during the holy month, as it is mentioned on the billboard “Every Day Win A Golden Bar” which means in Arabic “كل يوم كسبان سبيكة ذهب”. In addition, the ad copy shows the way to win the golden bar; all you have to do is to buy one of Mega’s white chocolate, vanilla, or chocolate ice cream and send the code number via the Facebook official account of Mega Ice Cream “MegaIceCreamEgypt” to have the opportunity to win 24-carat gold. On the other hand, the popular slogan “أنا وميجا وبس” which translates to “Only me and Mega” has made its appearance in the background.
Having so many questions regarding Mega Ice Cream’s campaign? you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign's budget, types, kinds, locations, and more.
Industry: Food & Beverages
Advertiser: Nestlé Egypt
Region: North Africa
Tags: New Season Campaign | Ramadan Campaign
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