Virgin mobile makes a huge comeback this year on the billboards of Dubai on an outdoor advertising campaign, promising people to save 50% of yearly plans; after a year of its last OOH campaign. The ad copy displays bilingually; in both English and Arabic languages on different billboards, announcing their potential audience to seize the opportunity to “SAVE 50% With our Yearly Plans, which has shown up via a large font that dominates the background to grab the attention of their audience. The campaign encourages their audience to “Download, Order, and Connect” from either Google Play or App Store for Android and iPhone users. Meanwhile, on the bottom side of the ad, it adds the website of the brand to visit. On the other hand, the campaign separately conveys different messages on Lampposts billboards, saying “YES, THAT'S RIGHT”, “YOU DO SAVE 50%”, and “With our Yearly Plans”, appear in English and Arabic. The ad made its presence in the first week of April; on Digital Screens at King Salman Bin Abdulaziz Al Saud Street, Financial Center Street. Moreover, it has shown up on lampposts at Sheikh Zayed Road and on Wall Wrapping at Dubai Marina. Besides, the campaign has made its appearance on building wrapping at Sheikh Zayed in Dubai.
