The “100 Million Meals'' campaign is an expansion of the “10 Million Meals'' campaign that the UAE launched locally in 2020 to provide food support for COVID-19-hit communities. It complements the UAE’s year-long humanitarian initiatives, placing the country at the forefront of global development assistance. Launched in line with the holy month of Ramadan, the “100 Million Meals'' campaign aims to promote the values of giving, compassion, and benevolence. ``100 Million Meals'' is the biggest food drive in the region that aims to provide 100 million meals for disadvantaged individuals and families in 20 countries during the holy month of Ramadan. Organized by the UAE-based Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), the campaign reflects the UAE’s humanitarian principles to aid the vulnerable across the world, regardless of race, religion, or nationality, especially after the outbreak of COVID-19 exacerbated food insecurity, poverty, and unemployment among underserved populations. The MBRGI will carry out the campaign in collaboration with the Mohammed bin Rashid Al Maktoum Humanitarian and Charity Establishment, Food Banking Regional Network, the United Nations World Food Programme, humanitarian organizations in beneficiary countries, and federal and local entities in the UAE.

The campaign has started during this Ramadan, to lead the biggest food distribution in the region, launching with the calling for donations to support free meals during Ramadan the holy month under different messages and different slogans, including the main slogan of the campaign "100 Million Meals" and the slogan "A Meal For A Brighter Tomorrow", featuring with call-to-action via their app, by the help of their main sponsors "World Food Program" as well as "Dubai Holding", spread quickly through many lampposts in Sheikh Zayed Road, Heasaa Street, Jumeira Street, and other lampposts in Sheikh Khalifa Bin Zayed Street, Ajman, also digital Screens via Dubai marina, Al Safa Street, City Walk, Dubai.

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