Each Ramadan, Telecommunication commercials involve celebrities. However, the renowned Telecom brand Orange is raising the bar this year, wherein Orange releases a commercial without involving famous names, just involving the Emirati singer Hussain Al Jassmi’s voice for the ad’s jingle called “Ramadan in Egypt is something special”, showing how special Ramadan celebrations are in Egypt. The commercial highlights beautiful moments during Ramadan in Egypt, starting from friends gathering on a boat on the Nile, having their Iftar around table, also the commercial is taking us through Cairo’s mesmerizing souqs and showing us people while prostrating in the mosque. Following the commercial, Orange has landed on the billboards of Cairo in an OOH advertising campaign to present Ramadan 2021’s special offers, after its last OOH Campaign. The orange-themed color of the brand appears on the billboards with crescent and Fanous shapes to make people feel the vibes of this beautiful month, displaying shots from the commercial as mentioned before. In other words, it appears shots of family and friend gathering, a man decorating streets with Ramadan decorations, and Ramadan nights in Egypt. The ad copywrites “Ramadan in Egypt is something special” which means “رمضان في مصر حاجة تانية” and also the ad spotlights on Orange’s Ramadan offers that says “A Gift With Every Recharge and a Bonus Bucket With Every Bucket… Dial #012# or download My Orange” which means “كل شحنة عليها هدية وكل باقة عليها باقة”. Having so many questions regarding Orange’s campaign? you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign's budget, types, kinds, locations, and more.
