Welcome back marketers, media fellows, and advertisers. Here’s another pulse of the exclusive OOH analysis, last month was a kind of a tough month for the industry, and this month seems like there are vibes of goodness in the horizon, especially that Ramadan around the corner next April.
The monthly insights report this time appears to reveal good signs for OOH market stakeholders, giving bright expectations for the next season, yes, it is Ramadan coming next, the biggest OOH season of all year. T Market occupancy is getting slightly higher, with 3% more campaigns are on the roads, but this is not an actual indication to the competition on the roads, which will get tougher as closer we get to Ramadan.
March's market occupancy has marked a fifty-three percent, with the occupied share moving slightly up the last month. And regarding the number of campaigns, this month indicates an increase of more campaigns on the billboards to record 188 total campaigns. When it comes to brands who're dominating the billboards with the all-seasons hero of the OOH market share real estate industry is still on top, recording 38% occupancy, followed by the leading FMCG brands recording 10%, as well as telecommunication brands only recording 9% which make it less than last month, due to Ramadan preparation affected the increase of FMCG billboards appearance, as to reflect of market needs. Accordingly, healthcare and automotive industries drop to less ranking to ranking in comparison with last month, which reaches the 4TH and 5TH spots with 6% and 5% share of billboards
You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, our partnering OOH media intelligence company and analysis system in Cairo and Dubai. It keeps a track of the action happening on billboards regarding advertisers, campaigns' budgets, media plans, OOH kinds, and more. As well as you can reveal more via explore the top 20 campaigns that dominated Cairo's billboards this month through https://insiteooh.com/article/4402-top-ooh-advertisers-looking-to-get-on-top-now-and-keep-it-until-the-end-of-ramadan
Industry: Marketing & Advertising
Brand: INSITE OOH
Advertiser: INSITE OOH
Region: North Africa
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