In Ramadan this year, WE promises their audience to cheer them up with joy, gifts, and surprises that has shown up on Cairo’s billboards on an extensive OOH advertising campaign, since its last OOh campaign

The lovely purple-themed color of the brand WE appears on the billboards of Cairo with shapes of stars and crescent moon to make the audience feel the vibes of Ramadan, announcing the chance to win this Ramadan many surprises and gifts. In other words, the Ad copy says that you have the chance to win a delicious meal from Mcdonald’s during Ramadan with “WE Bonus”. In addition, you can recharge WE Space top-ups & get double your recharged value gigabytes as well as you have the opportunity to get 2x your bundle when renewing your control package. Meanwhile, you can subscribe to WATCH iT for 3 months, for 75 EGP + 10GB monthly and many more surprises await you during Ramadan. The campaign is featuring the lovely actress Amy Samir Ghanem and the lovely actress Dalal Abdulaziz. On the billboard, the ad copy adds the website for more details and inquiries. 

Having so many questions regarding WE’s campaign? you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign's budget, types, kinds, locations, and more. 

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