Richard Mille Glams Up on UAE’s Billboards To Present The Latest Innovation

The sophisticated Swiss watchmaking brand, Richard Mille has raised on the billboards of Dubai with an OOH campaign to display the new RM 07-01 Automatic timepieces and the RM 65-01 Automatic split-seconds after its last OOH campaign. 

The luxurious watchmaker brand Richard Mille is showing up on a black background that reflects the elegance and sophistication of the brand, showcasing their latest innovation; the RM 07-01 Automatic timepieces and the RM 65-01 Automatic split-seconds. The ad copy is available at “The Galleria Abu Dhabi”, “The Dubai Mall” as shown on the billboard. Meanwhile, it writes the website address as a call to action for the audience. 

The RM 07-01 has an extra flourish of originality conferred by a seemingly haphazard arrangement of the stones. This technique brings a scintillating effect and a natural brilliance to women’s collection, similar to the spontaneous bursts of snowflakes in the light.  The RM 65-01 Automatic split-seconds is Richard Mille’s latest interpretation of a highly complex motorsport-inspired chronograph, one of its special features that it has a high-frequency balance with variable inertia 5 HZ that is designed for superior timekeeping accuracy.

The OOH advertising campaign has made its presence in the first week of April; on Uni-pole billboards at Sheikh Zayed Road in Dubai.