The sophisticated Swiss watchmaking brand, Richard Mille has raised on the billboards of Dubai with an OOH campaign to display the new RM 07-01 Automatic timepieces and the RM 65-01 Automatic split-seconds after its last OOH campaign

The luxurious watchmaker brand Richard Mille is showing up on a black background that reflects the elegance and sophistication of the brand, showcasing their latest innovation; the RM 07-01 Automatic timepieces and the RM 65-01 Automatic split-seconds. The ad copy is available at “The Galleria Abu Dhabi”, “The Dubai Mall” as shown on the billboard. Meanwhile, it writes the website address as a call to action for the audience. 

The RM 07-01 has an extra flourish of originality conferred by a seemingly haphazard arrangement of the stones. This technique brings a scintillating effect and a natural brilliance to women’s collection, similar to the spontaneous bursts of snowflakes in the light.  The RM 65-01 Automatic split-seconds is Richard Mille’s latest interpretation of a highly complex motorsport-inspired chronograph, one of its special features that it has a high-frequency balance with variable inertia 5 HZ that is designed for superior timekeeping accuracy.

The OOH advertising campaign has made its presence in the first week of April; on Uni-pole billboards at Sheikh Zayed Road in Dubai. 

The Art & Science of OOH

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