The renowned Premium Home Appliances has popped up on billboards of Cairo with an OOH advertising campaign to showcase their latest innovative appliances that make your life easier. 

The black-themed color of the brand makes its audience feel the elegance and sophistication of the products that the brand offers, as the name of the brand itself “premium” refers to innovation and development. The branded color is merged with Ad copy, highlighting the wonderful features of each home appliance. In other words, it writes that the refrigerators and air conditioners have the new UV feature provided by Ultraviolet rays that kill germs. Meanwhile, the billboards are showcasing electric and gas on one stove for the first time in Egypt. In addition, the billboards are displaying a 4K Frameless LED Screen. 

Having so many questions regarding Premium Home Appliances’s campaign? you can visit Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai to know the campaign's budget, types, kinds, locations, and more.  

Campaign Credits

Industry: Consumer Electronics

Brand: Premium

Advertiser: Unionaire Group Technology

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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