The International beverages brand 7up appears on Cairo roads with a new featured OOH campaign, The Ad visuals use bright yellow and monochromic green backgrounds, to be the showcase for their drink surrounded by the fresh greeny and yellow lemon slides. The campaign targets different audiences who considering the 7up as the moisturizing drink during Ramadan fasting and the ad copy includes 7up trendy words انتعاش وروقان'' which representing the previous meaning. For many Egyptians 7up considered the family drink, that loved by all, not only young people but also elder ones. Especially 7up brings this year a lemon-lime soda taste, which includes more of the natural lemon-lime flavor, with 100% natural flavors, and a low sodium carbonated soda option. You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
