Understanding how their audiences are filling a wide range of the Egyptian community; one of the leading telecom operators Vodafone has shown up on Cairo's billboards with an outdoor campaign to bring its new empowering speech "مع بعض أقوى" which means "Together We Are Stronger with Vodafone"
The Vodafone new logo reflects the role that communication and information technology play in achieving sustainable development. This campaign comes in line with the company's strategy and its efforts to apply the latest technology for a sustainable digital future, and the importance of partnerships with agencies and various community entities from government agencies, civil society, researchers, experts, and the private sector to find solutions and support sustainable development issues and the role of technology in addressing those issues of concern to society, not only in Egypt but all over the world.
The launch of the new logo came through an advertising campaign launched by the company entitled The Irrepressible Girl, in which a young girl poses many questions about the role of technology in various aspects of daily life, the challenges facing people, and how human innovation and technology meet together to contribute to improving human life in important sectors such as health. Education, environment, and financial inclusion.
You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
Advertiser: Vodafone Egypt
Region: North Africa
Tags: Awareness Campaign
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