With Ramadan around the corner, Channel one has released an OOH campaign to display, review and promote their upcoming TV series during Ramadan the holy month.

El tasaa program by Wael El-ebrashy, and the Egyptian actress Donia Samir Ghanem in " عالم موازي" series, which mean the parallel universe, besides other remarkable shows, such as Ali Rabee in "أحسن أب" which mean the best father,  "كل ما نفترق" by Reham Haggag, and finally "القاهرة كابول" by Tarek Lotfy and Nabil El Halafawi. 

All portrayed on Cairo’s billboards powered by Point Of Differentiation (POD) agency, to make some noise for them for the special month. The visuals have their branded multi colourful background with shiny Ramadan decorations that represent holy month vibes. 

You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence. 

The Art & Science of OOH

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