The Automotive brand MG has climbed up on billboards of Dubai on an OOH advertising campaign to turn the spotlights on the chance of winning back the value of your new car every week during the holy month. The background of the campaign seems to be like a racing game background, portraying in the middle of the picture, a blue car, and on other billboards, the red car has shown up on the lampposts billboards. The campaign highlights the phrase “A Chance To Win Back The Value of Your New Car Every Week” which is in Arabic “أحظ بفرصة الفوز بقيمة سيارتك الجديدة كل أسبوع”, so you can enjoy free insurance & registration, iPhone 12 or Fuel card of AED 1,000 and Service up to 200,000 KM; highlighting it in Arabic “تسجيل وتأمين” و “بطاقة وقود بقيمة 1,000 درهم” و “خدمة صيانة حتي 200,000 كلم”. In addition, the car appeared in an on-road view with some Ramadan visuals like the crescent moon and Fanous for spreading Ramadan’s special spiritual vibes. The OOH campaign was seen in the first week of April; on Hoarding at Sheikh Zayed Road and on Wall Wrapping at Al Ittihad street. In addition, it was seen on Lampposts at Sheikh Zayed Road, Heasaa street, and Al Khail Road in Dubai.
