The automotive brand Toyota Egypt has popped up on the billboards of Cairo on an OOH Campaign to unveil the new Fortuner Facelift 2022, after its last OOH Campaign




The new Fortuner Facelift 2022 has shown up on an outdoor advertising campaign that covers Cairo streets, portraying a Red Mica color making its way in a rocky off-road, exposing a heroic view of the vehicle going through an abnormal desert adventure.  The slogan phrase of “Fortuner عدي حدودك” which is “Exceed Your Limits” in English, comes on the left side of the billboard layout design, and over the sand storm created by the SUV. Alluding to the new splendid features and limitless possibilities that the new Fortuner Facelift 2022 has. There are two colors added to the list which are the Dark blue and the Red Mica, so the car is available in attitude Black Mica Color, Super White, Billet Silver, Granite Crystal, Dark Blue, and Red Mica colors. One of its features, the new Fortuner Facelift 2022 to comes with a diesel-hybrid powertrain in which it is considered more eco-friendly. Besides, it has a vehicle stability control, electric power steering, ADAS, and other upgraded features.

Learn about Toyota’s campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.




[AD] Toyota Fortuner 2022, real design & real performance, the bold design embodies functional beauty. It blends advanced ergonomics, intuitive operation, and refined features to provide a truly engaging driving experience. When you get behind the wheel of a Fortuner, you anticipate the thrill that awaits you. The Fortuner’s bold design embodies functional beauty, blending advanced ergonomics, intuitive operation, and refined features.

Inside, there’s room for up to seven people, with seats that feel supportive and comfortable. The Optitron Speedometer with a multi-information display places all the important information right in your field of view. Apple Car Play and Android auto-enabled with an advanced infotainment system, Paddle Shifts, and Ventilated Seats are all available to make your journey even more enjoyable.

Get to know more via https://toyota.com.eg/en/model/fortuner#gallery


[AD] Lately, we used to find OUTSITE OOH Media Agency connected with Toyota Egypt in many OOH campaigns, this cooperation seems to be going in harmony that produces for us more campaigns, the frequency of the brand existence on the roads had been increasingly noticeable, especially the last month we reviewed other two campaigns; The C-HR and the HIACE campaigns, and now the Fortuner 2022 is following the other models’ campaigns.

This campaign comes in line with the other two campaigns and all together come before the highest peak season of the year in OOH which is Ramadan, it is known for the limited available outdoor ad spaces, moreover, the tight time of the three campaigns, all were the main challenges of this campaign, in addition to the different targeted segments of the three campaigns… The agency could manage to place the three campaigns perfectly well in multi-targeting spots of the huge city.

The agency is known for its reputable performance which comes in a form of coherent OOH planning and campaign management, and this is the way the agency adding value to its clients. To know more about the agency visit: http://outsiteooh.com

Campaign Credits

Industry: Automotive

Brand: Toyota

Advertiser: Toyota Egypt

OOH Agency: OUTSITE OOH Media Agency

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Toyota | Fortune Forklift 2022

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