The electronics company Xiaomi has released a new campaign on Egypt’s billboards to announce the new Redmi Note 10 Pro after their last OOH Campaign in Dubai.
The campaign features the superstar Tamer Hosny as the brand’s ambassador with his signature, appearing on the billboard by holding the new Redmi Note 10 Pro in his hands, obviously introducing for us the brand new device spreading the message “اكتشف الألوان من جديد” or "Discover the new Colors", along with the slogan “اكتشف اللا محدود” in English "Discover the unlimited", referring to the special phone features. The sentence “اكتشف التفاصيل بدقة 108 ميجابيكسل” and in English, it means "Discover the details in 108 Megapixel accuracy", it highlights the most unique feature of the device, and it is tempting one, however, the millennials are interested to have a good phone with stong camera, as high megapixel resolution for their selfies and memorial shots.
The choice of Tamer Hosny to introduce the product, and the highlighted features in the ad, all together make a clear indication to the campaign target segment, Xiaomi targeting millennials and young youth for this model. It seems to be an effective strategy for this campaign, however, the massive engagement of the millennials on Xiaomi Egypt social media pages, the kind of engagement that includes a lot of serious inquiries indicates great results of the OOH campaign.
Learn about Xiaomi campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
Industry: Mobile Devices
Advertiser: Xiaomi Egypt
Region: North Africa
Tags: Awareness Campaign | Xiaomi | Tamer Hosni | Redmi Note 10 Pro
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