Dubai Health Authority and Dubai Holdings to launch “The Perfect Gift Is Saving Lives” Campaign

Dubai Health Authority (DHA) and Dubai Holdings have turned up on the billboards of Dubai with an outdoor advertisement campaign to initiate the blood donation campaign, under the slogan of “The Perfect Gift Is Saving Lives” to induce Dubai’s residents for blood donation. 

“The Perfect Gift Is Saving Lives” campaign takes place only for three months across 16 different locations in Dubai. DHA and Dubai Holdings put forward two messages for blood donation; encouraging people to donate blood, saying “Join our blood donation journey” which means in Arabic. "شاركنا رحلة التبرع بالدم"

This is going to be from 1 to 3 April at City Walk and from 8 to 10 April at LA MER as well.

The blood donation bus makes a visit to retail destinations and Dubai Holding communities; including Jumeirah Emirates Towers, Barsha Heights, Al Khail Gate, Layan, Ghoroob, The Villa, Shorooq, Remraam, La Mer, City Walk, The Beach, Last Exit Al Khawaneej, Blue waters, Mudon, Executive Tower at Business Bay and Boxpark. The bus is equipped with all the modern medical requirements and technologies. On the other hands, they follow all the safety measures and covid-19 protocols during the blood donation process.  

The OOH advertisement has shown up in the fourth week of March on digital screens in Al Safa, City Walk, Jumeira, and LA MER streets