When we assist others, we connect and nurture the qualities of love and compassion as Muslims. This enriches our spiritual essence. Similar to the energy of Mother earth, the truest source of life force who gives unconditionally. When we help others, we help ourselves by improving others' lives through charity works; we not only spread light to the neediest people but also enlighten our souls in the process. 

We can’t pretend we are progressing when the global poverty rate reaches 12.7% this year. Although this percentage with donates and charity works make different in recent years. 

With this point of view, Al Ihsan Charity Association started them new campaign "زكاة مالك" which mean zakat for your money by individual efforts who believe they can make a difference, under the generous.

 Vision and management of "Al Ihsan Charity Association Center '' through a noble deed of H.H. Sheikh Humaid bin Rashid Alnuwaimi, Member of the Higher Council Ruler of Ajman.

The campaign has shown up across Sharjah main streets, Al lttihad St Sharjah's Uni-Pole Gate, Sheikh Mohammed bin Zayed Rd's Uni-Pole, Rooftop billboard at Sheikh Mohammed bin Zayed Rd,  as well as Mega Com in Al Ittihad St, Sheikh Humaid Bin Rashid Street, Corniche Ajman, Lampposts in Sheikh Muhammad Bin Salem Street, Ras Al Khaimah.

Campaign Credits

Industry: Non-Profit

Brand: Al Ihsan Charity Associations

Advertiser: Al Ihsan Charity Associations

OOH Size: Mega Com | Uni-Pole

OOH Agency: Site Global

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign

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