The eminent institution founded for the good of the people of Sharjah in 1989, Sharjah Charity International, has turned up on the city's billboards to spread its new campaign for Ramadan named Joud, an Arabic word meaning "generosity", aiming to raise donations with a value of more than Dh100 million to support people in the holy month.

The campaign has made it to the billboards with a pretty ambitions and lovely artwork, raising awareness with the touching words "A print of goodness, a smile for others". It's highlighting the four different charitable targets you can contribute to, "Zakat Money", "Build Mosque", "Wells Drilling", "Iftar during Ramadan", and "Eid Costume". It places the hotline with clarity for the audience, while mentioning multiples of charity sponsors as Dubai Islamic Bank, Etisalat, and much more.

The campaign has shown up in the fourth week of March, appearing on a hoarding in Sheikh Mohammed bin Zayed Road and a uni-pole in Al Ittihad Street in Sharjah, as well as a megacom by i-Media in Sheikh Humaid bin Rashid Street in Ajman.

Campaign Credits

Industry: Non-Profit

Brand: Sharjah Charity International

Advertiser: Sharjah Charity International

OOH Size: Hoarding | Mega Com | Uni-Pole

OOH Agency: i-Media Advertising

[{"id":66,"name":"i-Media Advertising","slug":"i-media-advertising","desc":"","counter":50,"created_at":"2021-02-21 10:45:24","updated_at":"2021-04-18 11:57:04","deleted_at":null,"is_active":1}] [{"id":66,"name":"i-Media Advertising","slug":"i-media-advertising","desc":"","counter":50,"created_at":"2021-02-21 10:45:24","updated_at":"2021-04-18 11:57:04","deleted_at":null,"is_active":1,"pivot":{"article_id":4317,"agency_id":66}}]

Country: United Arab Emirates

Region: MENA

Tags: Ajman | Al Ittihad Street | Awareness Campaign | Sharjah | Sheikh Mohammed bin Zayed Road | Sheikh Humaid bin Rashid Street | UAE | United Arab Emirates

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