The leading institution for burn treatment, Ahl Masr Foundation, has turned up on the billboards of Cairo with an OOH campaign to raise awareness about how much donations can help in changing people's lives, calling for donations to help with more medical equipment.

After its previous delightful OOH campaign, Ahl Masr has made it to the billboards to spread awareness this time with the simple but touching statement "Burns are way more serious than you can imagine", to invite the audience with the words "Help us fulfill the needed medical equipment for Ahl Masr hospital", placing the hotlines for SMS donations or representative visit, the bank account number, and marking the option to donate through Fawry.

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Non-Profit | Healthcare

Brand: Ahl Masr Foundation

Advertiser: Ahl Masr Foundation

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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