The Egyptian prominent bank, Banque du Caire, has made a presence on the billboards of Cairo with an outdoor advertising campaign to spread the word about the BDC Mobile Banking app, offering you to carry out all your banking operations with ease from your place. Banque du Caire appears on the billboards after its last OOH campaign in Sep 2020.

The OOH campaign follows an earlier humorous commercial featuring the creative director and social media content creator Marwan Younis and his mom, portraying that "You don't need an intermediary in the bank" person in order to get your things done with no hustle. It invites you to register now and download the app to finish your transactions conveniently, with a vast range of banking solutions as monitoring your balance, transferring money, paying your bills, and more.

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

The Art & Science of OOH

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