The renowned yearly event dedicated to food offerings and multiples of special cuisines, Dubai Food Festival, has turned up on the billboards with a DOOH campaign to spread the news about this year's activation, taking place during 25th of March – 17th of April with new opportunities to enjoy your favorite food and win.



The OOH campaign has emerged with several visuals to announce the big event, bringing up the intriguing slogan "Follow the flavor" with some pretty catchy and colorful visuals. It declares that you can now "Eat. Shop. Win" with the Dine & Win offer, inviting you to enjoy eating at restaurants in a chance to win a Zomato PRO membership or a new GAC GS3 vehicle. Meanwhile, the "Home Edition" offer is marking that if you spend AED at participating supermarkets, you can win "A year's worth of groceries". Moreover, the campaign is highlighting more activations happening as the Dubai Restaurant Week taking place from 25th of March to 10th of April, where you delight in a gourmet lunch and dinner set menus with a starting price of only AED, and the Foodie Experiences where you can enjoy exceptional master-classes and chef's tables experiences. 



The campaign has popped up in the fourth week of March, appearing on digital billboards in Sheikh Zayed Road and Al Ittihad Street in Dubai.

Campaign Credits

Industry: Events & Exhibitions

Brand: Dubai Food Festival

OOH Size: Digital Billboard

OOH Agency: Hills Advertising

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Country: United Arab Emirates

Region: MENA

Tags: Al Ittihad Street | Awareness Campaign | Dubai | Sheikh Zayed Road | UAE | United Arab Emirates

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