The Chinese electronics brand OPPO has shown up on the billboards of Dubai with an OOH advertisement to introduce its new OPPO Reno5 Pro 5G phone, featuring the football superstar and its brand ambassador Mo Salah, appearing a few weeks after launching the Reno5 in Cairo's streets.

The OOH ad has emerged with some pretty catchy die-cuts with Salah and the new phone popping out of the hoarding, making it known that the new Reno5 Pro is an "AI all-scene photography expert". The mobile is featured with a 50MP main camera, 13MP telephoto camera, and a 16MP ultra wide-angle camera, advantageously equipped with the IMX766 sensor co-developed with Sony that gives you a superior ability to capture with the AI Highlight Video feature for a crystal-clear shooting during nighttime or daylight.

The advertisement was seen in the third week of March, surfacing on a hoarding by MPN in Sheikh Zayed Road in Dubai.

Campaign Credits

Industry: Mobile Devices

Brand: OPPO

Advertiser: OPPO Electronics Corp

OOH Size: Hoarding

OOH Agency: Multi Platform Network

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Die-Cuts | Dubai | Mohamed Salah | UAE | United Arab Emirates | OPPO Reno 5

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