McDonald's has turned up on the billboards of Dubai with an outdoor advertising campaign to present its beloved range of spicy chicken meals with new items added to it, appearing on the roads after a month since its last OOH campaign.

The OOH campaign has emerged with some delectable visuals with the words "A spice for every taste" to showcase its spicy chicken range, bringing the flaming Grand Chicken Spicy sandwich for a "Fire that inspires", the Spicy McChicken that's "Spiced just right". Meanwhile, it introduces the new-limited time Spicy Chickenburger for only AED 10, and announcing that "Spicy Chicken McNuggets are back" to enjoy the "Bite-sized tingles", available for a limited time as well.

The campaign has shown up in the third week of March, appearing on a uni-pole by Arabian Outdoor in Sheikh Mohammed bin Zayed Road, digital billboard by Hypermedia in Sheikh Zayed Road, and several lampposts across Hessa Street, Al Khail Street, Sheikh Rashid Road, Al Garhoud Bridge, and Sheikh Zayed Road in Dubai.

Campaign Credits

Industry: Foodservice

Brand: McDonald's

Advertiser: Emirates Fast Food Co.

OOH Size: Digital Billboard | Lamppost | Uni-Pole

OOH Agency: Arabian Outdoor | Hypermedia

[{"id":56,"name":"Arabian Outdoor","slug":"arabian-outdoor","desc":"","counter":174,"created_at":"2020-11-26 15:19:26","updated_at":"2021-04-18 11:53:36","deleted_at":null,"is_active":1},{"id":57,"name":"Hypermedia","slug":"hypermedia","desc":"","counter":189,"created_at":"2020-11-30 09:33:24","updated_at":"2021-04-18 11:51:40","deleted_at":null,"is_active":1}] [{"id":56,"name":"Arabian Outdoor","slug":"arabian-outdoor","desc":"","counter":174,"created_at":"2020-11-26 15:19:26","updated_at":"2021-04-18 11:53:36","deleted_at":null,"is_active":1,"pivot":{"article_id":4291,"agency_id":56}},{"id":57,"name":"Hypermedia","slug":"hypermedia","desc":"","counter":189,"created_at":"2020-11-30 09:33:24","updated_at":"2021-04-18 11:51:40","deleted_at":null,"is_active":1,"pivot":{"article_id":4291,"agency_id":57}}]

Country: United Arab Emirates

Region: MENA

Tags: Al Garhoud Bridge | Al Khail Road | Dubai | Hessa Street | Promotional Campaign | Sheikh Zayed Road | Sheikh Mohammed bin Zayed Road | Sheikh Rashid Road | UAE | United Arab Emirates

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