Orange offers the chance to win million pounds on Cairo's billboards with Ali Rabee

The prominent Orange has launched an outdoor advertising campaign in the streets of Cairo to bring its promotional campaign with Ali Rabee, offering the opportunity to win EGP 1 million. It shows up on the billboards after its last OOH campaign for Orange Premier.

After introducing the offer in a TV commercial with the comedy actor to announce that there is a millionaire from everywhere in Egypt, the OOH campaign has turned up featuring Ali Rabee with his different comical characters, inviting people to simply dial #012# in order to subscribe to available offers, followed then by a weekly challenge that subscribers participate in, and the top winners will win the million right away, or even million units to grant free minutes or internet.

Learn about this campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.